Hanahana Beauty is an all-natural, skincare + wellness brand whose mission is to disrupt the global beauty industry. Our intention is to increase accessibility, transparency, and sustainability in all aspects of what we create. From the fair sourcing of our shea butter, to the creation of our homemade products, down to the responsible representation of people working with us at every end.
Hanahana supports the uplifting of women of color through designing and making all our products with natural ingredients. Our products are made with love and shea butter directly from the Katariga Women's Shea Cooperative in Ghana combined with natural oils.
Our promise to you is that our products, made with all-natural ingredients, will have you feeling smooth + confident in your own skin.We simply want women to feel smooth and confident in their own skin, while being able to dismiss popular beauty standards and free their way of thinking.
Hanahana began from a simple want to truly feel confident in my own skin. Four years ago, I decided that I was over buying skincare products without knowing what was actually in it. I went back to what I knew, shea butter! As a child, my mother would heat up shea butter and cloves and add them to her own body butter concoctions for our family to use. If you had a muscle pull, “use nkuto” was the answer (nkuto is the Twi name for shea butter). Your head hurts? “Rub nkuto.” Dry skin? “Use nkuto”—it was the go-to in our household.
All of the information I gathered and my experiences lead me to my decision to start a business. Curiosity and researrch lead me see the lack of transparency and sustainability upheld within the beauty industry, abut also lead me to the Katariga Women in Tamale, Ghana.
Meeting the Katariga Women and immersing myself in the community inspired me to not only think creatively about creating a teaching experience for others to learn from but also to look deeper into Hanahana Beauty’s vision of uplifting women of color and sustainable direct sourcing.
- Abena Boamah, Founder